When Facebook users participate online there actions are often derived from real world origins. Facebook “provides various communication channels (wall post, person-to-person chat etc) and different metaphors in the real world (group, event etc.)” (Carroll et al. p. 577) In this way, the POPsters function most similarly to real life on Facebook. There is pilates events users can attend, different sub-groups users can join, direct and instant discussions. Once a user ‘likes’ the page, the member is able to fully engage within the community, receiving updates in their own newsfeeds.

Sophie Finckh

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