Sport trends and the industry itself has been attributed to the growth and success of Twitter. (Hambrick & Mahoney 2011) Twitters 140 character limit enables a different experience to other platforms that although conduct themselves through other mediums are not actually limited in how they do so, such as YouTube videos have no time limit. Twitter has the least amount of followers compared to the other platforms possibly because of this restriction. The word limit does establish an appropriate forum for quick reminders and motivational quotes to POPsters. Ho uses the platform in aggregation with other platforms such as Instagram, Facebook and Youtube with equivalent images and video hyperlinks.